Made by Ares is athleticwear designed for the modern man.

Ares began with a simple frustration: athleticwear that either feels built only for the gym, or stripped of function in pursuit of style. Loud logos, exaggerated silhouettes, and pieces that don’t translate beyond training.

Designed in London, this brand exists to offer an alternative.

Ares creates functional, tailored athleticwear for men who train regularly, but live beyond the gym — men whose lives include art, culture, travel, and movement, and who expect what they wear to reflect that balance.

Built with intention

Every Ares piece is designed with purpose.

Fit, fabric, and restraint come first. The aim is clothing that supports training while remaining refined enough to wear before, during, and after — without feeling out of place. Nothing oversized. Nothing over-branded. Just pieces that work.

Rather than releasing large collections, Ares focuses on a tight, carefully developed range, refined through wear and iteration.

A modern uniform

Ares is for men who see fitness as a holistic gateway to a fulfilling life.

Built to move through the day; and designed to sit comfortably within a lifestyle rooted in discipline, creativity, and confidence.